Trade show events are one of the most important events for many large companies and also newcomers. Due to the Coronavirus and the protective measures, many trade fairs have been canceled for some time, so we are glad that we can visit smooth trade fairs again today. Exhibition Dusseldorf ! PSI Fair. One of the largest trade fairs for promotional products is the PSI Fair, which is held annually after the New Year with about 400 exhibitors from various countries in Düsseldorf. At trade fairs, not only do exhibitors present their latest products, their services, and their offers, but also gain customer confidence, and customer loyalty and get to know their competitors. For many companies, it is routine to participate in trade fairs, as direct sales at trade fairs are very high and tempting. In addition, companies can also observe the market, the development, and competitors and make new contacts if necessary. Visitors to trade fairs have the chance to get to know companies and exhibitors very closely, ask questions or even benefit from special offers, this is usually particularly worthwhile because at such events customers in most cases receive unbeatable benefits.