Social Media has affected our life, business, eating, dating, shopping and living style.
Advertising opportunities on social networks...
In the meantime, social media has become an integral part of our everyday lives.
Social media platforms collect a lot of data on a daily basis, which users provide to them. Based on this data, your target groups can be researched precisely.
Even if products are not sold immediately on social media, the investment is still worthwhile, as you can achieve an increase in your company’s awareness, have increased interaction with your customers, and define your target group precisely.
• Facebook •
With nearly 3 billion active users per month, Facebook is the largest social media channel in the world, so the platform is a massive marketplace for your ads.
This platform lets users create private profiles, join groups and participate in discussions for free.
On Facebook, users can easily share their likes and Liken posts.
On Facebook you can advertise very effectively and inexpensively, like most social networks, Facebook lets you define your exact target audience, narrow them down and advertise in a targeted manner.
• Instagram •
Instagram is also like Facebook an optimal platform for your ads.
With nearly 1.3 billion monthly active users, there are of course potential customers for your business. Instagram was launched in 2010 and has since been used by users free of charge to share images and videos.
Instagram provides you with several ad formats for social media advertising.
You can use classic photo advertising to market your business or use video advertising to get the best results.
• TikTok •
TikTok is one of the newest social media platforms.
However, TikTok has already gained many active users in a very short time, but the users of this platform are younger compared to Instagram and Facebook.
• Twitter •
Twitter has been online since 2006 and is growing daily. More than 300 million users use Twitter to write short messages. More and more companies are using Twitter for targeted advertising. Due to the large number of active users, companies can increase their awareness and strengthen their customer loyalty via social media advertising on Twitter.
Just as with other social media platforms, Twitter also offers a variety of advertising methods to reach your target groups and target specific groups of people with your social media advertising.
• YouTube •
Advertising on YouTube is very popular and effective.
You can place different types of advertisements on it. You can choose from instream videos that are skippable or non-skippable YouTube videos that are a maximum of 15 seconds or choose ads as discovery ads, which are videos that are displayed above the search results.
Also, you have the option of placing dumper ads, which are a maximum of six seconds long and cannot be skipped. These ads are displayed before, during, and after videos.
With all social media platforms, it is important to deal extensively with the various targeting options in order to achieve great effects with your advertising.
Arrange a free consultation with us today.
We will advise you on which marketing method might best suit your company.
We determine suitable target groups for your products and your company.
We determine the exact social media platforms.
We find and plan the best content for your social media advertising.
After everything is set, we implement your advertising plan.
Of course, we regularly optimize your social media advertising to achieve the goals.
Based on our many years of experience, we can help you and your company create and run successful social media advertising for your business.
For this, we also need your help! Together we research which target groups are suitable for your company and define them as target groups in your desired platform.
Only on this basis, we can set up the best concept for your advertising.
After your goals have been determined and market analysis, as well as the target group, has been determined, we work on the development of realistic measures for the best advertising success of your company.
Customized design and visual elements have a great impact on the success of your advertisement.
Therefore, it is important to edit and create your ad in a meaningful and creative way.
Your digital success is created by a smooth cooperation of us and with your help,
This is the only way to get your digital success, which comes from creative content.
We not only develop the design individually for you but also develop a strategy for your marketing content to fit your company.
The important content, optimal texts, and appealing headlines offer greater success.
Advantages of social media advertising
Low losses due to the exact determination of target groups
Cost control – also suitable for small marketing budgets
Acquisition of new customers and strengthening to existing customers
Tips for successful advertising on social networks
Social media is becoming more and more interesting as a marketing channel, as billions of users spend a lot of time on various platforms every day.
With advertising on social networks, you can reach your target groups within a very short time.
First of all, determine your target audience.
After you have determined your target audience, that is, thought about the age, gender, or location of the target groups consider what color, design, and what type of advertising best reflects your business.
However, social media advertising is rather less worthwhile for companies and businesses that do not have a website and benefit only from walk-in customers and regular customers.